Our story begins in South Africa in 2005 on the North Coast of KwaZulu Natal. [A province (state) on the east coast] The founder and CEO of Smooch Beverages, Harry Vlavianos always wanted to create and manufacture his own product rather than buy someone else’s product and re-sell it. After being in the dairy industry for many years buying and re-selling someone else's products and brand, he finally decided that the product he wanted to create, would be an alcohol product of some sort as it had similar qualities in the Fast Moving Consumer Goods ( FMCG) field. The name Smooch came about after an evening drinking with friends. This is where it all started. Harry started production of fun products such as SMOOCH Sour Vodka drinks, then later production of the ARRIBA range of tequila flavored drinks. The ARRIBA Bubblegum quickly became the most popular drink, everybody wanted ARRIBA BUBBLEGUM! Smooch also produced a range of flavored vodka drinks under the FUSION Brand, the most popularity of which was the FUSION CARAMEL. Smooch allowed us to travel around South Africa with these 3 fun brands, promoting at night clubs, bars, college parties, sports events, outdoor music festivals, private parties, yacht parties, MMA fight events, golf days, restaurants... You name it and we were there! In 2014 we decided to bring these brands to USA. We are a family run business, producing our liquor drinks from Westlake Village in California. To date, we have launched the Fusion Vodka and Tequila Blend as well as the Smooch Vodka brand. This is only the beginning of Smooch Beverages USA and we look forward to an exciting future for all our brands as we grow, state by state in this wonderful country.

Smooch Mentions

Press and Media

The Ballito Magazine is a lifestyle magazine covering news on the North Coast of Natal.  Smooch's CEO Harry talks about his journey from SA to USA and what it has meant for him and his family to leave their home country and set up in the USA. 

https://issuu.com/fabmags/docs/the_ballito_magazine_aug_sept   (page 62)

About Us


Smooch Vodka in Malibu enjoying the superbloom - March 2019

SMOOCH BEVERAGES USA INC is a family owned and run business originating from South Africa,  based in California, USA. 

We have launched two of our exciting brands into the USA market.  Fusion Vodka and Tequila and Smooch Vodka 6 x Distilled American Grain.




We produce 3 brands - SMOOCH VODKA, ARRIBA TEQUILA and a wicked fusion of the 2 products under the FUSION brand which was the first to be released in California and now also in Texas. We are continuing to expand and we hope to be available in most states soon!

The FUSION range consists of a wicked fusion of 6 x Distilled Vodka and 100% Agave Tequila, imported from Mexico, at 40% ABV as well as a range of 30% ABV flavors based on the blend. The products are presented in a unique and attractive 750ml aluminum, re-usable container.

The straight FUSION has a warm initial Vodka note with a distinct and smooth Tequila finish or vice versa depending on one’s individual pallet.

Our flavors include Lime, Caramel and Maple as well as a crazy signature, must try flavor Bubblegum !! More exciting flavors coming soon… 


Photo by Kaique Rocha from Pexels


Our Fusion Blend Vodka and Tequila alcoholic drinks are available at Total Wine Stores in Southern California as well as Texas.  We are expanding our distribution to other states and will be available soon. 

Smooch Vodka is available at liquor stores in Agoura Hills, Thousand Oaks, Simi Valley, Camarillo, Oxnard, Ventura, Canoga Park, Woodland Hills, Sherman Oaks, Mission Hills, Northridge, North Hills, Valley Village, Winnetka, Van Nuys, Reseda, Tujunga, Sunland, Santa Clarita and Sylmar.   Expanding by the day.  Please check the BUY page on our website for updates on new store locations. 

Contact us if you can't find Fusion or Smooch Vodka where you live or ask your local liquor outlet to get in touch with us.

For more information, trade and business inquiries, drop us a line and we will get back to you  -